The BODY bottle claimed to be pure spring water with no sodium, chemicals and absolutely no sugar. The BRAIN bottle said that it was ultra purified with kid-friendly electrolytes and absolutely no sugar. The BONES bottle also claimed to be ultra purified with bone-building magnesium and absolutely no sugar, and the ENERGY one had the addition of energizing oxygen and absolutely no sugar. Oliver picked the brain bottle, telling me that he thought it might help him with his math problems and Henry, who had the flu, picked the body bottle. My initial reaction to bottled water with extremely cute graphics was dubious. Do we really need more bottled water on the market? Are additives, albeit natural ones, really all that beneficial?
WAT-AAH is challenging families to stay away from the unhealthy, sugar-laden beverages and to drink more water. The letter I received from the company stated that WAT-AAH will "soon be available on the west coast (April 1st) and that "water is simply the key to true hydration. WAT-AHH is ultra-pure water containing the right amount of essential minerals to fortify and maintain children's health." Their mission is "to reverse the established behavior and dependency on sweetened drinks among American children, thus reducing the alarmingly high rates of childhood obesity." Ultimately, the company claims that its aim is to "teach kids that healthy bodies can be obtained through healthy hydration."
There's nothing wrong with any of this, and despite our own very healthy household, my own kids clamor for soda and those nasty sports drinks, especially after their baseball, soccer, flag football and basketball games. I admit that I shy away from water products, but there's something about this company that appeals to me, and if it's affordable and attractive to kids, marketed in a positive fashion, well, then I'm all for it. This process of educating children AND adults about nutrition and poor eating (and drinking) habits is ongoing. I think WAT-AAH is a part of it.
Here are some links if you'd like to see more. The website is especially great for kids!